58
3 year sobriety coin
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great210.87avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.92avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Okay$6.15–$22.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$116K$116K/yr · 72K searches
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand