64
3 oz dessert cups
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$21.62avg listing price — sweet spot $15–$100
Review moat
Great367.93avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.36–$65.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+70.7%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 63K searches