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Worth a lookShows searches that convert (14.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Good$4.12–$31.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.11avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$255K$255K/yr · 132K searches
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,037.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality