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Worth a lookShows searches that convert (13.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$19.72avg listing price — sweet spot $15–$100
Price range
Great$4.95–$54.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good562.03avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$309K$309K/yr · 118K searches
Growth
Bad-8.8%90-day search growth — must beat 0% to launch