43
2024 top gifts
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$4.2M$4.2M/yr · 1.6M searches
Avg price
Great$70.18avg listing price — sweet spot $15–$100
Price range
Great$27.59–$118.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,218.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand