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20 gallon trash bags
Launch itA $1.4M/yr market growing +15.8% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 505K searches
Avg price
Great$18.95avg listing price — sweet spot $15–$100
Price range
Good$6.46–$32.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad10,685.33avg incumbent reviews — the moat a new listing must climb