50
2 oz containers with lids
Worth a lookShows searches that convert (17.0% search→purchase), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 539K searches
Avg price
Okay$11.77avg listing price — sweet spot $15–$100
Price range
Okay$3.92–$21.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,085.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf