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2 gallon ziplock bags
Launch itA $2.8M/yr market growing +12.3% this quarter with returns at 0.3% — clears our launch bar.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$2.8M$2.8M/yr · 773K searches
Avg price
Great$17.78avg listing price — sweet spot $15–$100
Price range
Good$4.57–$41.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad7,590.87avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality