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57

16 oz clear plastic cups

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 65Conversion 93Competition 18Returns 97Price range 81Avg price 95Brand share 45Review moat 49Quality gap 21

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.81

avg listing price — sweet spot $15–$100

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$4.80–$61.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+43.6%

90-day search growth — must beat 0% to launch

Market size

Good$277K

$277K/yr · 101K searches

Review moat

Okay1,596.08

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Products