61
12% hydrogen peroxide
Launch itA $905K/yr market growing +15.9% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.98avg listing price — sweet spot $15–$100
Price range
Great$3.51–$78.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$905K$905K/yr · 276K searches
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,348.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality