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48

100% isopropyl alcohol

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Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 22Growth 24Conversion 70Competition 53Returns 99Price range 85Avg price 82Brand share 49Review moat 25Quality gap 20

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Great$6.90–$69.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.93

avg listing price — sweet spot $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,488.35

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.1%

90-day search growth — must beat 0% to launch

Market size

Bad$89K

$89K/yr · 78K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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