54
10 year sobriety coin
Worth a lookShows low returns (1.1%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great248.56avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.43avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$6.90–$24.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 36K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality