57
1 year sobriety coin
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great293.17avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$16.36avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.84–$22.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Market size
Okay$107K$107K/yr · 148K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand