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58

1 oz cups

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 38Conversion 86Competition 60Returns 96Price range 76Avg price 78Brand share 68Review moat 45Quality gap 20

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.35

avg listing price — sweet spot $15–$100

Price range

Great$3.92–$51.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,973.9

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$201K

$201K/yr · 126K searches

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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