47
1/8 inch ribbon
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Good1,485.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.92–$22.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.04avg listing price — sweet spot $15–$100
Market size
Okay$119K$119K/yr · 169K searches
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality