40
1/4 inch ribbon
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Okay2,020.96avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.92–$22.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.33avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 86K searches