40
1.25
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.81avg listing price — sweet spot $15–$100
Price range
Great$9.69–$30.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good598.58avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Market size
Bad$92K$92K/yr · 236K searches
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns