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zigbee door sensor

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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 28Conversion 73Competition 26Returns 43Price range 87Avg price 95Brand share 11Review moat 52Quality gap 80

Avg price

Incredible$28.01

avg listing price — sweet spot $15–$100

Price range

Great$9.91–$61.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,410.21

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Growth

Okay+2.3%

90-day search growth — must beat 0% to launch

Market size

Okay$105K

$105K/yr · 56K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad96%

top-5 brand share — brand-locked demand

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