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52

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Worth a look

Shows a sweet-spot price point ($20.59 avg), but a small market ($38K/yr) keeps it on the watch list.

Market size 10Growth 53Conversion 45Competition 84Returns 23Price range 85Avg price 89Brand share 83Review moat 50Quality gap 38

Avg price

Great$20.59

avg listing price — sweet spot $15–$100

Price range

Great$4.90–$83.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Growth

Good+25.0%

90-day search growth — must beat 0% to launch

Review moat

Okay1,519.66

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Market size

Bad$38K

$38K/yr · 51K searches

Reviews