40
wired security camera system
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size
Great$1.5M$1.5M/yr · 420K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,414.93avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Avg price
Okay$331.58avg listing price — sweet spot $15–$100
Returns
Bad6.1%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$19.40–$881.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand