39
wire loom 1/4
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good$13.17avg listing price — sweet spot $15–$100
Price range
Good$6.34–$25.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$146K$146K/yr · 52K searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad20,362avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand