48
windows 11 pro upgrade
Skip itSoft demand (-53.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Great240.14avg incumbent reviews — the moat a new listing must climb
Avg price
Great$94.72avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$584K$584K/yr · 50K searches
Price range
Okay$23.03–$193.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-53.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand