45
wifi box
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$91.61avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Good$307K$307K/yr · 314K searches
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,937.52avg incumbent reviews — the moat a new listing must climb
Price range
Bad$10.23–$480.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.7%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale