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whole house surge protector
Launch itA $1.5M/yr market growing +24.5% this quarter with returns at 2.0% — clears our launch bar.
Market size
Great$1.5M$1.5M/yr · 322K searches
Review moat
Great440.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$91.47avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 6% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay$36.50–$294.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality