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white usb c cable
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.04avg listing price — sweet spot $15–$100
Price range
Okay$3.59–$19.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Review moat
Bad18,570.78avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 44K searches
Brand share
Bad96%top-5 brand share — brand-locked demand