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white motherboard
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great378.2avg incumbent reviews — the moat a new listing must climb
Market size
Good$444K$444K/yr · 335K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$200.98avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Returns
Bad7.6%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$101.05–$454.78cheapest to priciest tracked listing — scored on the share inside $15–$100