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white keycaps
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.07avg listing price — sweet spot $15–$100
Review moat
Great471.91avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.93–$32.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 198K searches
Signals High Returns