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55

white extension cord 15 feet

Worth a look

Shows searches that convert (14.2% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 38Growth 47Conversion 96Competition 53Returns 77Price range 59Avg price 73Brand share 76Review moat 21Quality gap 16

Conversion

Incredible14.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Avg price

Good$14.77

avg listing price — sweet spot $15–$100

Price range

Good$5.74–$28.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+17.3%

90-day search growth — must beat 0% to launch

Market size

Okay$188K

$188K/yr · 90K searches

Review moat

Bad11,002.32

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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