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white balance card
Skip itSoft demand (-12.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Great$6.01–$49.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.67avg listing price — sweet spot $15–$100
Review moat
Good855.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad$99K$99K/yr · 80K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-12.1%90-day search growth — must beat 0% to launch