55
white backdrop curtain
Worth a lookShows a sweet-spot price point ($22.23 avg), but high returns (8.5%) keeps it on the watch list.
Avg price
Great$22.23avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$5.04–$99.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Market size
Okay$216K$216K/yr · 225K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,956.3avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.5%return rate — above 5% kills the launch gate