49
white aio
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Review moat
Great260.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good$110.87avg listing price — sweet spot $15–$100
Market size
Good$732K$732K/yr · 550K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Bad5.0%return rate — above 5% kills the launch gate
Price range
Okay$44.78–$268.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale