47
wd19tbs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great257.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$834K$834K/yr · 80K searches
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$163.53avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Price range
Bad$56.61–$295.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price