44
wd19dcs
Skip itSoft demand (-39.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible84avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$753K$753K/yr · 39K searches
Returns
Okay3.0%return rate — above 5% kills the launch gate
Avg price
Okay$191.75avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad$78.79–$284.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-39.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price