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wd 2tb external hard drive
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$94.12avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Good+29.9%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good$318K$318K/yr · 61K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$66.32–$200.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad80,571.58avg incumbent reviews — the moat a new listing must climb
Signals High Price