46
volume knob
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$32.37avg listing price — sweet spot $15–$100
Review moat
Great341.72avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.97–$122.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.9%return rate — above 5% kills the launch gate
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 101K searches