42
volume control
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.72avg listing price — sweet spot $15–$100
Price range
Great$9.28–$97.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great256.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad$68K$68K/yr · 59K searches
Signals High Returns