42
voice caddie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great335.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+50.4%90-day search growth — must beat 0% to launch
Avg price
Okay$203.38avg listing price — sweet spot $15–$100
Market size
Okay$221K$221K/yr · 41K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.4%return rate — above 5% kills the launch gate
Price range
Bad$68.42–$524.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand