30
vivo active 6
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Good+31.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$256.15avg listing price — sweet spot $15–$100
Market size
Okay$176K$176K/yr · 27K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,923.22avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$190.77–$299.68cheapest to priciest tracked listing — scored on the share inside $15–$100