36
video switcher
Skip itPricing outside the sweet spot ($540.21 avg) — this niche doesn't clear our bar today.
Market size
Great$1.8M$1.8M/yr · 304K searches
Review moat
Great488.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$10.98–$2175.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$540.21avg listing price — sweet spot $15–$100
Signals High Price