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vicohome security cameras
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$16.88–$87.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.25avg listing price — sweet spot $15–$100
Market size
Good$638K$638K/yr · 458K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,205avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand