Skip to content
48

vico home camera

Skip it

Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Market size 42Growth 40Conversion 53Competition 47Returns 25Price range 95Avg price 95Brand share 21Review moat 61Quality gap 65

Avg price

Incredible$42.30

avg listing price — sweet spot $15–$100

Price range

Incredible$16.88–$87.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,070.36

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$217K

$217K/yr · 116K searches

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Brand share

Bad92%

top-5 brand share — brand-locked demand

Trend