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vhs tapes
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.23avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good740.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.93–$140.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Market size
Okay$110K$110K/yr · 160K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand