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Worth a lookShows searches that convert (10.0% search→purchase), but soft demand (-19.1% this quarter) keeps it on the watch list.
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$13.68avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$6.20–$29.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$197K$197K/yr · 145K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Okay3,384.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand