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velcro straps
Launch itA $1.1M/yr market growing +27.0% this quarter with returns at 1.1% — clears our launch bar.
Returns
Great1.1%return rate — above 6% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 1.5M searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Avg price
Okay$9.80avg listing price — sweet spot $15–$100
Review moat
Bad4,078.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.83–$15.83cheapest to priciest tracked listing — scored on the share inside $15–$100