32
v flat
Skip itSoft demand (-36.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$76.96avg listing price — sweet spot $15–$100
Review moat
Great413.83avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Price range
Bad$11.18–$487.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 31K searches
Growth
Bad-36.4%90-day search growth — must beat 0% to launch
Signals High Price