54
usb to lightning
Worth a lookShows searches that convert (11.5% search→purchase), but a deep review moat (30,426 avg reviews) keeps it on the watch list.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.06–$21.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.33avg listing price — sweet spot $15–$100
Market size
Okay$123K$123K/yr · 104K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad30,425.69avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand