63
usb to lightning cable
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Competition
Great26%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Market size
Good$808K$808K/yr · 711K searches
Price range
Okay$5.06–$24.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.82avg listing price — sweet spot $15–$100
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Review moat
Bad25,921.4avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand