43
usb over ethernet
Skip itSoft demand (-4.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great245.64avg incumbent reviews — the moat a new listing must climb
Avg price
Great$75.13avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good$281K$281K/yr · 80K searches
Returns
Okay3.8%return rate — above 5% kills the launch gate
Price range
Okay$9.75–$273.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf