45
usb dongle
Skip itA deep review moat (8,699 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$22.43avg listing price — sweet spot $15–$100
Price range
Great$8.65–$69.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 78K searches
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Review moat
Bad8,699.33avg incumbent reviews — the moat a new listing must climb