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usb c to lightning cable
Launch itA $4.5M/yr market growing +3.7% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$4.5M$4.5M/yr · 3.4M searches
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.12–$26.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.22avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad22,639.42avg incumbent reviews — the moat a new listing must climb